Pay-per-click advertising lets you pay a fee to have your website appear on the SERP when a user types in a particular set of keywords or phrase (s) into the search engine. The ads you create to drive traffic to your website will appear on the search engine result page, and you will only be charged if someone clicks on them.

Pay-per-click advertising is most prevalent on the pages of search engines like Google or Bing, but it can also be found on social media.
Benefits of PPC

The advantages of PPC advertising are multiple and compelling.

You have complete control over your spending: You only pay when someone clicks. You get to choose how much money you want to spend, and you can adjust it to adapt to seasonal sales and promotions.

brand awareness: Getting traffic and lead generation from other marketing campaigns can be challenging when you’re just starting your business or haven’t made a significant investment in your digital marketing campaign. Pay-per-click marketing can help you in this situation by instantly making you visible for popular searches in a matter of seconds.

PPC is measurable and trackable: A major benefit of PPC advertising run through Google Ads is that it’s easy to measure and track. You’ll see high-level performance details, including impressions, clicks, and conversions (based on the defined business goals).

Statistics are easily accessible and demonstrate how your campaigns are doing in terms of traffic and results for your budget.

Reaching your ideal customers

PPC advertising increases conversion rates by 50% compared to organic channels like SEO. Spend more on traffic that will convert and may even come back, and less on traffic that won’t.

Fast results

With optimized PPC ads, you can shoot yourself to the top of the SERP within hours of launching your campaign.