Marketing is the process of communicating the value of a product or service with “what” (the qualities and features) + “why” (explanation for how it matters to people) + “how” (displays and delivers).

Marketing professionals use different types of messages, such as advertising, promotion, public relations, retail strategy to deliver information about products and services. The goal is to develop a “relationship” between the customer and the product by engaging them in experiences that build their confidence in making purchasing decisions. Making sure customers feel confident enough to purchase your product can be done by values such as trustworthiness, competence, credibility.

Marketing is simply the act of promoting or selling products aggressively. The role of marketing in business is to make a product known and desired through discussions, advertisements, and sales opportunities. It’s also one way to achieve market saturation by maximizing the number of possible sales with an available budget for advertising costs.

To promote a product aggressively requires attention-getting advertisement, targeted campaigns directed to specific sections of a target market that has been analyzed beforehand to gain an accurate idea as to who the consumer might be in order to figure out what will compel that person towards buying your product instead of something else -this is called targeting customers. These tactics are usually used together with strategic business plans and ad budgets that range from tactical (often low budget) methods like

Marketing is like Digital Marketing

It’s all about intimately understanding someone who’s a good match with your product/company, and communicating that to them.

And no, it’s not strictly about selling to people.

Selling is a part of marketing, but marketing is broader in application than getting someone to submit a payment for a product or service—it’s a communication tool used to reach those who’ll benefit from what you have. Marketing creates or continues the conversation happening in a consumer’s brain before they even think about spending any money…

Take a look at the best marketing campaigns in the world and you’ll see this pattern repeat:

You need trainers to run in: Nike sells them but also paints a picture of how their brand aligns with your lifestyle and goals.
You need a car to that’s economical, efficient and matches your frugal lifestyle: Toyota beckons you to meet their Prius.